Interpublic Group has completed the sale of Huge, a prominent digital agency, to AEA Investors, a global private equity firm. Huge will merge with Hero Digital, another company within AEA's portfolio. The financial details of the transaction have not been disclosed.
This merger aims to strengthen Huge's service offerings and support its growth under new ownership. Hero Digital specializes in human-centered digital transformation, while Huge brings a legacy of innovative digital solutions. Together, they are expected to create a powerful platform to serve clients worldwide.
Philippe Krakowsky, CEO of Interpublic Group, expressed his positive outlook on the deal, stating that he is excited for Huge's team and anticipates the brand's evolution under AEA's ownership. This transaction aligns with Interpublic Group's strategy to refine its portfolio and focus on its core business areas.
As Huge embarks on this new chapter, the partnership with Hero Digital is expected to enhance value for clients. Further developments from this collaboration are anticipated as both companies work together to drive innovation in the digital services sector.