BRP Systems Group, supported by Nordic Capital, has acquired Insert Coin, a leader in customer engagement technology, to enhance its offerings in the fitness industry. This acquisition aims to strengthen BRP's club management solutions and its new loyalty and engagement services for gyms and fitness operators globally.

As member loyalty and engagement become increasingly vital for fitness businesses, BRP Systems Group is committed to integrating these elements into its product suite. Insert Coin is recognized for its innovative loyalty and engagement solutions, which have already proven beneficial to BRP's customers through their existing partnership.

Thomas Säld, CEO of BRP Systems Group, emphasized that this acquisition will help redefine loyalty in the fitness sector. He believes that the collaboration will enable them to provide exceptional capabilities for gyms to foster meaningful connections with their members. The partnership aims to create personalized loyalty experiences that resonate with modern consumers.

Insert Coin's expertise in loyalty programs, gamification, and rewards aligns seamlessly with BRP's mission to empower fitness operators through digital solutions. Carl Bjerkne, CEO and co-founder of Insert Coin, expressed excitement about officially joining forces with BRP Systems Group. He noted that their previous collaboration had already yielded impressive results, making this acquisition a natural progression toward developing the best loyalty solution for the fitness industry.

By incorporating Insert Coin's technology and team, BRP Systems Group plans to expedite its loyalty and engagement initiatives, focusing on delivering exceptional member experiences in the fitness sector.

BRP Systems is a prominent provider of gym and membership management systems in the Nordic region, boasting 20 years of experience and serving over 2,500 training facilities across Sweden, Denmark, Norway, Finland, and Iceland. Their clientele ranges from small startups to large fitness chains.