Euroleague has finalized a significant investment deal with BC Partners, a London-based private equity firm. According to the Financial Times, Euroleague had been in discussions with several potential investors, including General Atlantic from New York and SURJ Report Investment from Saudi Arabia. However, BC Partners presented the most compelling proposal.

The deal involves BC Partners acquiring a 30% stake in Euroleague for EUR 350 million. This valuation places Euroleague's total worth at nearly one billion euros. The infusion of capital is expected to provide Euroleague with substantial financial resources aimed at further development and increasing its revenue.

This agreement marks a pivotal moment for Euroleague, which has been enhancing its value over recent years. The partnership with BC Partners is anticipated to bolster the league's growth and operational capabilities, positioning it for future success in the competitive landscape of European basketball.