Klook, a travel platform based in Hong Kong, has secured $100 million in funding from global investment firm Vitruvian Partners. This investment aims to enhance Klook's offerings as it adapts to the evolving preferences of modern travelers, particularly in the Asia-Pacific region, which is a major tourist destination.

Ethan Lin, Klook's CEO and co-founder, emphasized the company's strong brand and extensive supply network, positioning it to provide valuable experiences for the next generation of travelers. He expressed enthusiasm about the partnership with Vitruvian, which is known for supporting travel innovators and has approximately $20 billion in active funds.

Founded in 2014, Klook initially focused on booking hotels and flights but has since expanded its services to include experiential packages like concert bundles and tours. The company claims to have contributed $7.2 billion to the Asia-Pacific GDP and supported over 219,000 jobs in the region. Klook currently offers more than 500,000 experiences across 2,700 destinations worldwide.

Recently, Klook collaborated with the Philippines’ Department of Tourism to promote the Philippine Experience Program, aimed at showcasing the country's culture and heritage. The company has established partnerships with various government agencies and hospitality firms, and it has attracted investments from notable backers, including the Sy family, one of the wealthiest families in the Philippines.

In December 2023, Klook completed a $210 million funding round, with SM Investments, the largest company in the Philippines by market capitalization, being the first local investor. Other international investors, such as Bessemer Venture Partners and BPEA EQT, have also supported Klook in its growth journey.