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Nodor Group Secures Investment to Expand Darts Business Globally

10 December 2024
Insider Media Ltd

Nodor Group, a darts equipment manufacturer with over a century of history, has received investment from private equity firm Inflexion. The company, which employs more than 1,000 people across three continents, exports its products to over 100 countries. Nodor's brands, Winmau and Red Dragon, are popular among professional players, including world champion Luke Humphries.

In recognition of its international trade efforts, Nodor was awarded the King's Award for Enterprise in 2024. Managing director Vince Bluck expressed confidence that Inflexion's expertise in developing market-leading businesses will help Nodor maintain its position in the expanding darts market. He emphasized the excitement surrounding their collaboration to promote the sport globally.

Inflexion aims to assist Nodor's management team in expanding geographically and enhancing product development through technology. Flor Kassai, a partner at Inflexion, highlighted the firm's commitment to supporting Nodor's family-led management team, which is known for its innovation and excellence in the darts industry. He noted that Inflexion's global growth experience aligns well with Nodor's ambitious objectives.

Gambit served as the lead advisor for the transaction, managing its initiation, structuring, and negotiation. Partner Frank Holmes remarked on the rarity of working with a leading brand like Nodor in the darts sector. He praised the Bluck family's leadership in maintaining the company's prominence and commitment to quality and innovation.

Holmes also expressed enthusiasm for the current opportunities in the darts industry, stating that this partnership with Inflexion could elevate Nodor to new heights. Legal advice for the shareholders was provided by Osborne Clarke, while KPMG assisted with tax matters.

Overall, this investment marks a significant step for Nodor Group as it seeks to expand its influence in the global darts market, leveraging Inflexion's resources and expertise to capitalize on the sport's growing popularity.

Tags
Industry
consumer
darts
sports equipment
Type
deal news
Strategy
growth
Geography
UK
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