Florian Mayr is a Partner at Apricum – The Cleantech Advisory, based in Berlin, Germany. He has been with Apricum since June 2013, where he specializes in strategy consulting and due diligence within the cleantech sector. Prior to joining Apricum, Florian served as a Managing Consultant at RWE from April 2010 to May 2013. He also held the position of Senior Associate / Practice Specialist at McKinsey & Company from February 2006 to March 2010. Florian's extensive experience in the energy transition and cleantech advisory fields underscores his expertise in driving efficient and sustainable energy solutions.