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AEA Investors Acquires Majority Stake in Splash Car Wash

25 April 2025
PR Newswire
**Splash Car Wash Secures Strategic Investment from AEA Investors for Growth and Expansion**

Splash Car Wash, a prominent car wash operator in the Northeast U.S., has announced a strategic majority investment from AEA Investors' Small Business Private Equity strategy. This investment, which comes from funds associated with AEA, was acquired from Palladin Consumer Retail Partners. The financial details of the transaction remain undisclosed.

Founded in 1981, Splash operates over 65 locations across Connecticut, Massachusetts, New York, and Vermont. The company has expanded its services to include full-service, hand-wash, express options, and detailing, establishing a reputation for excellence. Splash has been recognized as one of the top 20 largest car wash operators in the U.S. and has received numerous accolades for its service quality.

As part of this transition, Dan Petrelle, who has been with Splash for 22 years as COO, will take over as CEO from Co-Founder Mark Curtis, who will now serve as Chairman of the Board. Curtis expressed optimism about the new partnership with AEA, highlighting their role in supporting Splash's growth and service excellence.

Petrelle emphasized the company's commitment to expanding its customer base and enhancing service quality. He noted AEA's strong track record in helping companies scale, making them an ideal partner for Splash's future growth. The company plans to pursue both organic growth and strategic acquisitions, as well as new developments in existing and new markets.

Dan Schorr, a partner at AEA, expressed enthusiasm about joining forces with Splash, recognizing the company's potential in a fragmented market. He looks forward to collaborating with the Splash team to set new industry standards for quality service.

Mark Schwartz, CEO of Palladin, reflected positively on his experience working with Splash, commending their growth into a leading car wash operator in the Northeast. He expressed excitement for the company's future under AEA's guidance.

**About Splash Car Wash**

Splash Car Wash began in 1981 with a single location in Greenwich, Connecticut, and has since grown into a leading car wash platform in the Northeast. The company offers a variety of services, including full-service, hand-wash, express, and self-service options, along with oil changes and detailing. Splash has been recognized multiple times as a top car wash operator and has received various awards for its service and workplace environment.

**About AEA Investors**

Founded in 1968, AEA Investors serves as a private investment vehicle for a select group of industrial family offices. The firm has developed a global network of leading industrial families and business executives, with over 120 investment professionals operating from offices in New York, Stamford, and San Francisco. AEA focuses on partnering with strong companies to drive long-term growth.
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automotive services
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