BIC, known for its stationery, lighters, and shavers, has acquired the UK haircare brand Tangle Teezer. Established in 2007, Tangle Teezer is recognized for its innovative hairbrushes that feature patented teeth technology, designed to detangle hair while minimizing damage.

In July 2021, Mayfair Equity Partners invested in Tangle Teezer through a management buyout. Since then, the company has experienced significant organic growth, largely due to its international expansion strategy, particularly in the US market.

Bertie Aykroyd, a partner at Mayfair, expressed pride in the partnership with Tangle Teezer, highlighting the brand's impressive growth and innovation over the past three years. He emphasized the brand's roots in British innovation, crediting founder Shaun Pulfrey and the management team led by James Vowles for transforming Tangle Teezer into a globally recognized brand.

James Vowles, the CEO of Tangle Teezer, attributed the brand's success to its focus on product innovation, brand development, operational excellence, and sustainability. He acknowledged Mayfair's role in unlocking international markets and enhancing operational effectiveness, which has positioned Tangle Teezer as a must-have global brand.

The acquisition marks a new chapter for Tangle Teezer as it joins BIC's global portfolio, with plans to continue driving innovation and growth. Interestingly, Shaun Pulfrey, the founder, had previously sought investment on the TV show Dragons' Den in 2007 but was unsuccessful.