Kirkland & Ellis has advised Oakley Capital on its acquisition of Buddyfit through its portfolio company, 7NXT. Buddyfit, based in Genoa, Italy, provides online fitness classes, workout programs, and nutrition plans to around 100,000 subscribers. Since its launch in 2019, Buddyfit has become a leading online fitness platform in Italy and Spain.

Previously, Kirkland & Ellis had advised Oakley on the acquisition of 7NXT in 2020. 7NXT operates Gymondo and 7Mind, the leading fitness and wellbeing platforms in the DACH region. The integration of Buddyfit will increase the subscriber base of 7NXT companies to over 800,000, expanding their market reach further into Europe.

The Kirkland team advising Oakley Capital was led by transactional partner Greta-Josefin Harnisch and associate Juliane Hubert. For more details, you can read Oakley Capital’s press release.