Permira, a global investment firm, has announced its agreement to acquire a majority stake in Westbridge Advisory, a prominent energy and sustainability advisory firm for institutional real estate clients. The deal, which involves the current owners GENUI and Westbridge's founders, is expected to close by the end of Q1 2025, pending regulatory approvals.

Westbridge, headquartered in Frankfurt, has established itself as a trusted advisor to over 600 institutional clients since its founding in 2015. The firm specializes in energy procurement, green building certifications, ESG data management, and sustainability consulting. It has experienced significant growth, driven by the rising demand for green energy solutions and compliance with Corporate Social Responsibility and ESG standards.

Permira's investment aligns with its commitment to support visionary entrepreneurs in the DACH region and reflects its new focus on climate investments. The firm aims to bolster Westbridge's organic and acquisitive growth, particularly as it seeks to expand internationally in a rapidly evolving market.

Yama Mahasher, CEO of Westbridge, expressed enthusiasm about the partnership, highlighting the potential for further internationalization and growth. He acknowledged GENUI's support since 2021 and emphasized the company's dedication to addressing clients' energy and sustainability needs.

Florian Kreuzer, Head of DACH at Permira, reiterated the firm's commitment to supporting profitable growth in the region. He noted Westbridge's crucial role in reducing the carbon footprint of the real estate sector, which aligns with Permira's climate investment strategy. David Brückmann, Managing Director at Permira, added that the sustainability trend in real estate presents significant growth opportunities for advisory firms like Westbridge.

GENUI, the current owner, expressed pride in Westbridge's transformation into a market leader under its ownership, with sales increasing sevenfold. The firm has successfully executed strategic acquisitions and organic growth initiatives, positioning Westbridge for continued success with Permira as its new majority shareholder.